Today, CHANEL announced plans to open a pop-up in celebration of the launch of the new BOY•FRIEND watch collection.
Located in the heart of the Meatpacking district in New York City, the BOY•FRIEND watch pop-up will be open to the public from Friday, September 11 through Sunday, September 13, 2015, between 11 a.m. and 8 p.m. Guests are invited to immerse themselves in a virtual diary, sketching the relationship between a woman and her watch—her BOY•FRIEND. As the giant diary pages unfold into fragments of her daily life, guests will discover the collection. The pop-up offers a sensory experience for guests to explore the world of the BOY•FRIEND through the lens of a curious and audacious woman.
The new CHANEL BOY•FRIEND watch perfectly illustrates the art of borrowing and twisting elements from the masculine wardrobe, which has forever been intertwined with CHANEL. From Boy Capel to the Duke of Westminster, Gabrielle Chanel drew inspiration from the men in her life, reinventing femininity by adapting masculine style. The emblematic octagonal shape of the BOY•FRIEND pays tribute to the legendary Nº5 bottle and to place Vendôme, while redefining feminine watchmaking codes with its oversized case and manual-winding mechanical movement.
CHANEL, the international luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The company, which is privately held, offers a broad range of luxury products—including Ready-to-Wear, fragrance, cosmetics, leather goods, accessories, fine jewelry and watches—through a U.S. network of 23 boutiques and approximately 91 locations at select retailers. CHANEL is also renowned for its Haute Couture collections presented in Paris. CHANEL maintains 189 fashion boutiques worldwide, including the legendary House of CHANEL on rue Cambon in Paris. Under the creative guidance of designer Karl Lagerfeld, the House of CHANEL remains dedicated to luxury, fashion, style and image.
CHANEL opened the House’s first watch boutique on avenue Montaigne in 1987 for the launch of the Première watch. A second boutique opened in place Vendôme in 1990. Commencing in 1993, CHANEL High Jewelry was added to this boutique, including re-editions from the one and only “Bijoux de Diamants” collection originally created by Mademoiselle Chanel in 1932. Today there are 12 boutiques featuring Watches and Fine jewelry collections in the U.S. and 52 boutiques worldwide.
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