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Chopard Just Unveiled 3 New Day of the Dead Watches to Honor the Mexican Holiday

The timepieces will officially debut at the Salón Internacional Alta Relojería México.

Chopard Full Strike L.U.C. "Día De Los Muertos" Minute Repeater Chopard

For the past several years, Chopard has wowed us with its yearly release of timepieces honoring Día de los Muertos (the Day of the Dead). On each occasion, the Swiss watchmaker has found a new and innovative way to incorporate the iconic Calavera skull symbol into its designs. This year is no different. With the holiday on the horizon, Chopard will be unveiling three exclusive L.U.C timepieces inspired by Mexican tradition at the premier watch industry event in Latin America: the Salón Internacional Alta Relojería México (SIAR).

Building off the success of last year’s drop, the Full Strike L.U.C “Día De Los Muertos” Minute Repeater, Chopard will introduce a second iteration in blackened 18-karat white gold. Similar to the original, this year’s edition ingeniously transforms the movement’s visible elements into graphic parts of the Calavera skull on the dial. Inside, you’ll find Chopard’s award-winning L.U.C Calibre 08.01-L minute repeater, this time with blackened hammers to complement the monochromatic aesthetic of this particular model.

Chopard L.U.C Skull One Calavera Pop Art.
L.U.C Skull One Calavera Pop Art Chopard

For its second offering, Chopard will debut a bold and colorful 25-piece limited edition known as the L.U.C Skull One Calavera Pop Art. This third addition to the L.U.C Skull One series features a pop art-inspired illustration of the emblematic Calavera skull rendered in a myriad of bright hues. This playful and eye-catching dial is contrasted by a black bead-blasted, DLC-coated, stainless-steel case. Inside, the watch is equipped with Chopard’s hand-finished automatic L.U.C 96.53-L caliber.

Chopard L.U.C Quattro Spirit 25 TimeForArt Edition
Engraving the skull motif of the L.U.C Quattro Spirit 25 TimeForArt Edition Chopard

Last but certainly not least, Chopard will present a one-of-a-kind timepiece in anticipation of the TimeForArt benefit auction in December. The L.U.C Quattro Spirit 25 TimeForArt Edition showcases the watchmaker’s jumping hour mechanism within a design inspired by the vanitas genre. In fitting with the Day of the Dead, vanitas art is meant to convey the transience of life, the futility of pleasure and the certainty of death. To create a truly original watch embodying these themes, Chopard employed hand-engraving techniques to achieve a stylized skull for the dial. In contrast, the model features a warm 18-karat rose-gold case housing the brand’s L.U.C 98.06-L jumping hour movement.

The Full Strike L.U.C. “Día De Los Muertos” Minute Repeater is rumored to be priced around $493,000, while the L.U.C Skull One Calavera Pop Art will cost around $11,400. Both will be available later this month. The L.U.C Quattro Spirit 25 TimeForArt Edition, meanwhile, will be auctioned off in December. Just one question remains, which piece of wrist candy will you rock this November for the Day of the Dead?

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