FrontRunners: Family Ties

Though it includes nautical instruments in one section, diving equipment in another, and a functioning flight simulator in another, the new IWC Schaffhausen Flagship Boutique (www.iwc.com) in midtown Manhattan is neither as eclectic—nor as eccentric—as its decor might suggest. The various decorative objects represent what IWC calls its different families of watches: the yachting-oriented Portuguese collection, the Aquatimer diving watches, and the Pilot’s watches. Visitors to the boutique, which opened in April, can purchase the diving gear and most of the other decorations, as well as the timepieces.

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