FrontRunners: In the Zones

Vogard, a small-scale Swiss watch manufacturer, specializes in custom travel watches built for the demands of, say, Bostonians who recoil from dialing up a time-zone setting marked “New York.” The $32,200 Vogard 18kt Gold Edition (www.vogard.com) can be engraved with virtually any set of destinations, and it comes with a certificate guaranteeing that the company will not reproduce your watch bezel. Past custom models built by Vogard include watches engraved with the names of vineyards, nightclubs, and even the names of one client’s mistresses, who were scattered across the globe.

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