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The 5 Best Watches We Saw at Super Bowl LVII, From Rihanna’s Jacob & Co. to Jay-Z’s Richard Mille

Rihanna performs during the Super Bowl LVII Halftime Show Getty Images

The Super Bowl is so much more than just a game at this point. The final contest of the NFL season is routinely the most-watched television event of the year in the US and has been for decades. So, it was no surprise that the crowd for Sunday night’s Super Bowl LVII was filled with a who’s who from the worlds of sports, entertainment and beyond. Professional football’s championship contest may lack some of the glitz and glamour of other industries’ biggest nights, but it’s still a chance to show out on one of world’s biggest stages. This year, some special timepieces were on display during the Kansas City Chief’s comeback win over the Philadelphia Eagles. From Rihanna’s diamond-covered Jacob & Co. to Eagle owner Jeffrey Lurie’s understated A. Lange & Söhne, here are some of the most striking watches Robb Report spotted amid all the gridiron action.

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