Put up a million dollars to purchase next year’s Veyron supercar from Bugatti, and you’ll have first dibs on an equally groundbreaking Bugatti wristwatch from Parmigiani for a mere $65,000. Bugatti timepieces that aren’t scooped up by Veyron purchasers will be destined for the open market, if they even make it that far. Like the auto, Parmigiani’s Bugatti is a thoroughbred with a curvaceous case that will be produced in limited numbers. Inspired by automotive technology, master watchmaker Michel Parmigiani devised a unique transverse movement with its bridges and constituent parts arranged on a horizontal rather than vertical axis. Another dramatic departure from tradition is the side placement of the dial, making it easy to read while gripping a steering wheel. The entire aim of the watch’s design is to display the movement in action—all clearly visible through six transparent sapphire crystals placed strategically around the case. —Laurie Kahle
For those who prefer sleek platinum over gold, Rolex will introduce a platinum model to its distinctive Cellini watch collection next year. Christened the Cellinium, the new timepiece features a mother-of-pearl guilloché dial with a black crocodile strap, priced at $9,500.
Since the late 1950s, the Cellini collection has focused on elegant gold dress watches, a departure from Rolex’s standard sporty and complicated models. Named after Benvenuto Cellini, the 16th-century sculptor and goldsmith who perfected new techniques for engraving, casting, and gemstone setting, the Cellini collection has traditionally paid homage to innovative metalwork, such as manipulated surfaces featuring beading or delicately chased finishes. —Jill Newman
The sleepy Swiss watch brand Gevril is being revitalized by entrepreneur Samuel Friedmann, who acquired the 250-year-old company last year. In a move to swiftly elevate the brand’s profile, Friedmann will launch Gevril’s first tourbillon model early next year.
“I want to combine the tradition of the Gevril brand with innovative and modern watchmaking techniques,” says Friedmann. The tourbillon will be handmade in Gevril’s Tramelan factory by one master watchmaker. Only a handful of 18-karat rose gold models will be available next year, for $116,000 each. In total, Gevril will produce only 26 pieces, each numbered and engraved with the company’s unique stamps of authenticity and sold with a limited edition watch-winding box. —Jill Newman
At first glance, Boucheron’s new Reflet Icare appears to be a traditional rectangle, but closer inspection reveals a very subtle asymmetrical shape. Indeed, the base of the case is several millimeters wider than the top, but only the keenest eyes will notice. The gleaming sun-satin-finish dial, however, is sure to grab attention as it catches and reflects the light. Reflet Icare, which will debut in early 2003, expresses classic Boucheron flair, but with a fresh new silhouette that offers several options: Choose from gold or steel with or without diamonds, three different dial designs, and three sizes. As shown, the Reflet Icare will sell for $17,430. —Laurie Kahle
Zenith’s new ChronoMaster Skeleton reveals the first two-sided view of the brand’s famous El Primero automatic chronograph movement, which is executed completely in gold. “For a real collector, this see-through model is like opening the hood of a Ferrari and seeing its engine made of gold,” says Michael Fankhauser, general manager of Zenith USA. The ChronoMaster Skeleton, priced at $36,000, will be available early next year by special request. Be prepared, however, to wait at least six months for delivery.
Every tiny component of the gold movement is meticulously hand-engraved by the Swiss watchmaker Schaffo, whose family business specializes in decorating the world’s finest timepieces. Inside this striking watch beats the El Primero 410 caliber featuring an automatic chronograph, a 50-hour-plus power reserve, a triple date function, and an optional moon phase display. —Jill Newman
Boucheron, 877.715.7330, www.boucheron.com
Gevril, 866.425.9882, www.gevril.net
Parmigiani Fleurier, 203.531.3276, www.parmigiani.com
Rolex, 800.36ROLEX, www.rolex.com
Zenith, 800.321.4832, www.zenith-watches.com