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Roger Dubuis Opens Its First U.S. Boutique

The New York boutique perfectly captures the bold, conquering spirit of the watchmaker…

As part of its exciting international expansion, Roger Dubuis opened its first boutique in the U.S. on November 2nd 2015. Following hot on the heels of the recent opening of a spectacular new flagship boutique on the brand’s home territory on Geneva’s historic Place de la Fusterie, the New York boutique perfectly captures the bold, conquering spirit of the Manufacture and is entirely in sync with the inimitable atmosphere pervading the Big Apple.

The unique space, strategically located at 545 Madison Avenue in mid-town Manhattan, once again reiterates the distinctive jewellery box design of all its new boutiques in this style, all established at the most prestigious addresses around the world. Luxury Watchmaking meets craftsmanship in these magical places staging a world of time, exuberance, and audacity.

The ever-present square (visible in the geometry of the inlaid floor made of precious woods of the New York Boutique), three iconic colours (bronze, black, and red), along with the emblematic traits of each well-defined Roger Dubuis worlds – Excalibur, Hommage, and Velvet – bear witness to the qualities that have always distinguished Roger Dubuis: a contemporary spirit expressed through an original aesthetic demonstrating a consistent capacity to surprise and appeal. Welcoming furniture perfectly offsets the bold, technical perfection of the brand’s signature creativity. The intimate, sophisticated environment subtly associating braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation.

In celebration of the opening, and in line with the brand’s philosophy, Roger Dubuis will dedicate a Hommage Millésime piece to the New York boutique. A unique restoration project dear to the heart of the founder of the brand, Millésime marks each year with a special “vintage” in the shape of just one creation embodying a wealth of restoration work. These models are available exclusively from Roger Dubuis boutiques and are systematically related to boutique openings representing milestone events in the life of the Manufacture and its steady expansion.


Ongoing development strategy Attending the New York boutique opening and speaking of expansion, Jean-Marc Pontroué, CEO Roger Dubuis, summed up the transatlantic ambitions of the Maison in these terms: “Making our presence felt in this distinctive way on the strategic US retail market is particularly important to us. We are determined to offer American connoisseurs the opportunity to enjoy the full Roger Dubuis experience.”

The opening of a second boutique in Beverly Hills is planned for spring 2016, as the brand continues its friendly incursions into US retail territory. Stay tuned.

About Roger Dubuis

Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the  finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.

The Roger Dubuis collections Hommage, Excalibur, Velvet, Pulsion and La Monégasque are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all constants of the Genevabased Swiss Maison.

The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of the finest craftsmanship.

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