With Covid-19 defining the show’s rules, exhibitors were surprised by the crowd’s level of enthusiasm. Many contracts for new yachts were signed on opening day.
The Azimut Benetti Group named Marco Valle as its new CEO. Valle will be tasked with overseeing an aggressive launch schedule of nine yachts with very different styles.
Understanding that September means new launches, Azimut decided to display a dozen yachts this week to potential buyers at its marina in Viareggio.
Azimut is so confident about the beautiful design of its new Magellano 25 Metri that it hired Gabriele Muccino to make a film about it.
The Italian builder’s online show is designed to be the next best thing to the real show experience, with live sales chats, virtual tours and educational events.
The yacht builder’s vice president and the yacht designer share a unique worldview.
Sail Globally, Donate Locally: How Yachtmakers Are Contributing to Community Coronavirus Relief Efforts
US and European boatbuilders are donating protective gear to local hospitals and authorities as their communities struggle against the coronavirus.
The virtual event features extensive walkthroughs of different yachts, webinars and conversations with experts in different fields.
Azimut-Benetti, the Ferretti Group and Groupe Beneteau are supporting local efforts against the coronavirus by donating thousands of protective masks, protective clothing and alcoholic gel to local hospitals.