Bespoke Time? De Bethune Will Now Customize Your Watch’s Chronometer Based on How You Wear It
De Bethune’s Sensoriel Chronometry Project collects millions of data points to customize your watch to your personal type of wear.
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This Denim Workshop’s ‘Omakase’ Experience Lets You Customize Your Jeans While They’re Being Made
Raleigh Denim Workshop lets you work one-on-one with its founder to produce a wholly unique creation.
This Menacing Custom BMW R 18 Was Inspired by Vintage 20th-Century Motorcycles
Astonishingly, the beemer is some 220 pounds lighter than the original.
Ducati’s New Customization Service Lets You Design the Motorcycle of Your Dreams
The marque says it can only accept an extremely limited number of requests each year, though.
This German Tuner Has Already Given the New Ferrari 296GTB a Bonkers 900 HP
Because, apparently, 818 horses were not enough.
Racing Legend Paolo Barilla Designed a Custom Porsche 911 GT3 Based on His Le Mans Winning Car
The one-off sports car took a total of three years to complete.
Ralph Lauren’s Polo Shirt Is Getting the Made-to-Order Treatment—and a Lot More Color
With the brand’s new online program, you can customize everything down to the size and color of the pony logo.
You Can Now Customize Cult Favorite Corthay’s Shoes Right From Your Laptop
The French shoemaker has joined Leffot’s online customization program, and the options are near-endless.
Here’s What the Very First Ford GT Studio Collection Looks Like
The Detroit automaker will make just 40 examples of the variant over the next two years.