De Bethune
Watchmaker De Bethune Just Bought One of Switzerland’s Most Futuristic Music-Box Makers
The Swiss independent operation brings another small mechanical artisanal company into its fold.

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Michael Jordan Just Got the First of De Bethune’s Limited-Edition DB27 Titan Hawk JPS Watches
The basketball legend received the first delivery of the new model with case number 23, in keeping with his former Chicago Bulls jersey number.
Thanks to an Uptick in Pre-Owned Watch Sales, WatchBox Is Set to Make Over $400 Million This Year
The retailer also has an increased interest in independent brands to thank for its growth.
Bespoke Time? De Bethune Will Now Customize Your Watch’s Chronometer Based on How You Wear It
De Bethune’s Sensoriel Chronometry Project collects millions of data points to customize your watch to your personal type of wear.
De Bethune Will Introduce Its 30th In-House Caliber in the DB Kind of Two Jumping GMT
In celebration of the brand’s 20th anniversary, it’s launching its 30th in-house caliber at the Salón Internacional Alta Relojería México.
Watchbox Is Hosting a Traveling Roadshow Celebrating F.P. Journe and De Bethune
The exhibition will put over 100 watches on display, and they’ll be available for purchase.
The 8 Most Important New Timepieces We Saw at Geneva Watch Days
Introductions ran the gamut from gem-set bling watches to minimalist statement makers.
The Moon Phase on De Bethune’s New Perpetual Calendar Watch Only Has to Be Reset Every 122 Years
Limited to just 15 pieces a year, the watch houses a blued titanium moon phase with rose gold stars for $145,000.
WatchBox CEO Justin Reis on His $165 Million Plans
The leader of the pre-owned giant has big plans for the future—and is eyeing some interesting new prospects.