The jacket is now available to preorder on Gap’s website for $200—available in the U.S. only.
The Montreal-based company is now valued at about $4.13 billion at current exchange.
The pledge asks retailers to buy 15 percent of their offerings from Black-owned brands.
With in-person shopping increasingly difficult, the luxury sector is pivoting to video.
Better late than never.
The initiative was launched, in part, to help brands impacted by Covid-19.