Fiat

Fiat 500 Abarth Is Small, but Venomous

After three decades away from the American market, Fiat is back in a big way with a really small car. The Fiat 500 Abarth made its North American debut at the Los Angeles Auto Show last year, replete with a scorpion logo and $22,000 price tag. The small car comes hot on the heels of […]

Robb Design Portfolio: The Joker’s Wild

1960 Fiat 600 Jolly  A version of the Fiat 600 custom-built by Italian coachbuilder Ghia, the Jolly attracted owners from Lyndon Johnson to Aristotle Onassis, the latter of whom kept one on his yacht and employed it for transportation when he docked in Mediterranean ports. The Jolly, which means “joker” in Italian, also was a […]

High-Performace Fiat 500 Abarth Headed to America

Small cars are (at last) on a roll in America. The BMW-wrought Mini Cooper proved beyond any doubt that an economical small car could transcend its humble station and catch the eye of the leisure class as well as the working class. And this year, Fiat’s too-cute-for-its-own-good 500 coupe and 500C convertible repeated the feat. […]

Robb Design Portfolio: Jet Set

1953 Fiat 8V Ghia Supersonic Fiat named its first (and last) eight-cylinder automobile the 8V because the Italian car manufacturer incorrectly assumed that Ford had trademarked “V8” as a model designation. The Otto Vu raced successfully against its 2-liter contemporaries, but Fiat built just 114 of the engine/chassis combos between 1952 and 1954 before discontinuing […]

Robb Design Portfolio: Elite Eight

1952 Siata 208S Spyder The 208S represented a reversal of roles for two Turin, Italy, automakers: Siata (an acronym for Societa Italiana Applicazione Trasformazione Automobilistiche), which once had been a source of power for Fiat, became a recipient. Siata began, in 1926, as an aftermarket firm that specialized in making Fiats faster. Over the next […]