Visiting An Old Haunt

When the fourth-annual Austrian Alpine Rally set off from the starting line in Vienna on the morning of June 22, 1913, more than a trophy was at stake for Claude Johnson, the managing director of Rolls-Royce Motorcars at the time. With a route that heaved and twisted some 1,800 miles into the Alps and through […]

Rolls-Royce Revises the Ghost for 2013 and Prepares a Coupe for 2014

Since it debuted in September 2009 and wafted into U.S. showrooms midway through 2010, the Rolls-Royce Ghost has outsold the brand’s flagship Phantom (available in a standard sedan, long-wheelbase sedan, coupe, and convertible) by a ratio of 3 to 1. That said, Goodwood’s fresh face is, with only two years behind it, hardly aching for […]

Spirited Ecstasy

For Rolls-Royce, finding the golden mean between modernity and tradition in the development of a new automobile is critical. After all, consumers have, on the one hand, more than a century’s worth of products to inform their impressions of the marque and, on the other, the knowledge that the current incarnation of Rolls-Royce is not […]