IWC
‘There’s No Such Thing as a Beater’: Actor James Marsden on IWC and Sharing Watches With His Son
We speak with the ‘Westworld’ star about his love of watch collecting, ahead of a new IWC Palm Beach store opening.

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Tom Brady Rocked a Rare IWC Portuguese Tourbillon to the Premiere of ‘80 for Brady’
It’s one of several IWC watches the football star has in his collection.
The 11 Best New Sport Watches of 2022, From Rolex to Audemars Piguet and Beyond
Surprise, surprise: only one steel model made the cut.
IWC Just Released a Set of Limited-Edition Skis to Go With Its Latest Pilot’s Watch
The Swiss brand partnered with the Faction Collective to create the glow-in-the-dark accessory.
Colorful Watch Dials Are All the Rage. Here Are 5 Vibrant Pieces to Get Your Hands on Now.
Watches with colorful dials have been tripling and even quadrupling in price on the secondary market. Now there are more shades than ever.
IWC Is Auctioning Off 4 Limited-Edition Pilot’s Watches—After They Travel to Space
The new Polaris Dawn watches will be aboard SpaceX’s next mission in March.
IWC’s New Portofino Watches Come With Fully Traceable Swiss Calf Leather Straps
Gisele Bundchen is the face of the new sustainably focused lineup.
IWC’s Just Dropped 4 New Editions of Its Mark XX Pilot’s Watch
IWC tried to fly under the radar with its update to the Mark line this summer, but now the highly touted model has more styles to choose from.
Bucherer Is Now Selling Its Pre-Owned Watches Through Sotheby’s Online Marketplace
Each piece gets authenticated by its respective manufacturer and comes with a two-year warranty.