Britain’s Gen Z Rich Kids Are Driving Increased Sales at Luxury Brands—to Keep up With Social Media
Britain's youngest and wealthiest are scooping up luxury goods—for the 'Gram, of course.
London
Millennials
Homes for Sale
The Sale of $100 Million Homes Spiked 300% in 2021. Here’s What That Means for Luxury Real Estate.
The Agency’s Mauricio Umansky discusses what the trend means for prime real estate market.
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Watch Collector
With a Nod to Millennials, Bulgari Relaunches Its ’90s Aluminum Watch Collection
Six months in the making, the line was conceived at the start of the pandemic.
Watch Collector
Hublot and Gen Xer Lapo Elkann Teamed Up to Make a Millennial Pink Watch
Millennial pink is baaack. Not that it ever went away.
Wine
The Sugar-Is-Bad-For-You Campaign Is Ruining Champagne
In most cases, zero sugar equals zero flavor.
Marine
How Millennials and Their Money Will Shape the Future of Yachting
When it comes to buying boats, the generation is more frugal than their parents.
News
Chinese Consumers Spent a Record $224 Billion in Italy to Kick Off the Lunar New Year
While travel to Europe is down overall, Italy got a boost from Chinese millennial travelers.
Spirits
The New Face of the Average Whiskey Drinker: Young, Pierced, and Female
Whiskey used to be the purview of grumpy old men. But hip young women have a new enthusiasm for single malts.
Home Design
A New Monopoly Game Is Trolling Millennials—and They Are So Not Here for It
The box cover of the latest edition tells 20 to 30-somethings: “Forget real estate. You can’t afford it, anyway.”
