Britain’s Gen Z Rich Kids Are Driving Increased Sales at Luxury Brands—to Keep up With Social Media
Britain’s youngest and wealthiest are scooping up luxury goods—for the ‘Gram, of course.
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The Sale of $100 Million Homes Spiked 300% in 2021. Here’s What That Means for Luxury Real Estate.
The Agency’s Mauricio Umansky discusses what the trend means for prime real estate market.
With a Nod to Millennials, Bulgari Relaunches Its ’90s Aluminum Watch Collection
Six months in the making, the line was conceived at the start of the pandemic.
Hublot and Gen Xer Lapo Elkann Teamed Up to Make a Millennial Pink Watch
Millennial pink is baaack. Not that it ever went away.
The Sugar-Is-Bad-For-You Campaign Is Ruining Champagne
In most cases, zero sugar equals zero flavor.
How Millennials and Their Money Will Shape the Future of Yachting
When it comes to buying boats, the generation is more frugal than their parents.
Chinese Consumers Spent a Record $224 Billion in Italy to Kick Off the Lunar New Year
While travel to Europe is down overall, Italy got a boost from Chinese millennial travelers.
The New Face of the Average Whiskey Drinker: Young, Pierced, and Female
Whiskey used to be the purview of grumpy old men. But hip young women have a new enthusiasm for single malts.
A New Monopoly Game Is Trolling Millennials—and They Are So Not Here for It
The box cover of the latest edition tells 20 to 30-somethings: “Forget real estate. You can’t afford it, anyway.”