The Robb Reader: Nobuyuki “Nobu” Matsuhisa

A conversation with the celebrity chef, restaurateur, and hotelier. Since opening his first restaurant in 1987, the chef known simply as Nobu has cooked up an international empire that today spans 38 restaurants across five continents, hotels in Las Vegas and the Philippines, partnerships with Crystal Cruises and VistaJet, and more. The James Beard Award […]

Nobu Hotel Caesars Palace

The debut of another Nobu restaurant—even a 12,775-square-foot, 327-seat one in Las Vegas—is not a particularly noteworthy event on its own. But the latest fine-dining venue from Nobu Matsuhisa (see “Luxury’s Most Innovative Brands,” page 100) is just an appetizer for the celebrity chef’s newest venture: the Nobu Hotel Caesars Palace. The first hotel from […]

Luxury’s 25 Most Innovative Brands: Nobu

In 1987, when many American diners would have blanched at the idea of eating raw fish, Nobu Matsuhisa opened a small Japanese restaurant in Beverly Hills. Confronted by a customer who would not eat sashimi, Nobu, as he quickly became known, took the plate back to the kitchen and was struck by inspiration: He doused […]