Panerai

The experiential pop-up at New York City’s Hudson Yards is open to the public now through July 25th.

The matte green dials are inspired by the brand’s military history.

Or to provide some added value to your poolside attire.

But you may have to get on the list to get your hands on them.

Cartier, IWC, and Jaeger-LeCoultre reigned, but there were a few other notable mentions along the way too.

Or deep diving in French Polynesia with Guillaume Néry.

The world record holder for the longest dive in history designed a dive watch with Panerai.

See who got the most face time on the big screen’s A-list heroes.