Rolex

Rolex took the crown with a $5.9 million “Unicorn” sold by Phillips.

Here’s how it works.

And a watch that sold out in just two hours—thanks to Instagram.

An influential watch collector comes out of the shadows.

Bob’s Watches is auctioning off a Rolex per day until December 21st…with no buyer’s premium.

The Rolex Ref. 6538 continues to have its moment in the spotlight.

Watches of Switzerland’s new Soho boutique is home to watches both new and vintage, a cocktail bar, a library, and an art gallery.

Rolex took home the top lot, but Patek Philippe accounted for the majority of top sales.

The brand’s first-ever skeletonized reinterpretation of the Rolex Daytona is limited to just 50 pieces.