Sea Ray

Boateka’s refurbished boats are ready for a “frictionless” online sales experience. The only catch: Haggling verboten.

The 260 SLX is an important boat for the “new” Sea Ray. It had to be a standout design for a very crowded field. The designers nailed it.

Brunswick’s new technologies include assisted-docking, cruising through the metaverse and electric outboards for a new E1 racing series.

Sea Ray’s 370 Outboard is the model that points to the future look of the Sundancer line, while retaining design cues from its past.

The vessel runs on the breakthrough Fathom e-Power setup.

Sea Ray’s new 52-foot flybridge yacht bends the usual design rules to make a much better boat.

Sea Ray reveals its refreshing Fly 520.

Sea Ray’s new limited-edition Signature 510 demonstrates how the company has transitioned from a relatively bread-and-butter American boat builder into one focused on luxury.

Sea Ray’s new limited-edition Signature 510 demonstrates how the company has transitioned from a relatively bread-and-butter American boat builder into one focused on luxury.