The immersive retail experience is open now through September at the Watches of Switzerland boutique in downtown Manhattan.
The 50 lots on offer represent some of the finest watchmakers working today.
The legendary athlete weighs in on what keeps him ticking.
Hand Solo? This New Ulysse Nardin Watch Tells Time with a Miniature Millennium Falcon and Space-Age Mechanics
The futuristic design is enhanced by a technically innovative 3D oscillator and a bridge inspired by Star Wars spaceships.
The watchmaker sets sail with a new high-complication timepiece with a patented power reserve system.
Among serious watch collectors technical innovation is as paramount as design.