The watch debuted at Watches of Switzerland’s Soho flagship store in New York City.
Watches of Switzerland has opened up shop in the East Coast’s new gambling capital.
The immersive retail experience is open now through September at the Watches of Switzerland boutique in downtown Manhattan.
The U.K.-based watch behemoth’s IPO will be listed on the London Stock Exchange today.
Watches of Switzerland’s new Soho boutique is home to watches both new and vintage, a cocktail bar, a library, and an art gallery.