Watches of Switzerland Will Open New Stores for Breitling, Omega and Tag Heuer Next Month
The expansion capitalizes on the "rational indulgence" of the watch market.
Watch Collector
Watches of Switzerland
Watch Collector
This Rare Rolex Submariner Cost $90 in the 1960s. It Just Sold for $250,000.
It features the rare 3-6-9 explorer dial.
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Watch Collector
Inside Grand Seiko’s New Pop-Up Shop With Watches of Switzerland
Like Japan’s famed sakura season, the “Nature of Time Experience” is for a limited time only.
Watch Collector
Hublot and Watches of Switzerland Teamed Up for a Bold New Collaboration Chronograph
The new Classic Fusion is an edgy, openworked version of the 2018 limited edition.
Watch Collector
That Viral Story About the Looting of $2.4 Million Worth of Rolexes Was False
Despite a New York Post story suggesting otherwise, Watches of Switzerland claims $2.4 million of Rolexes were not stolen from its New York location.
Watch Collector
You Can Now Try on Grand Seiko’s Latest Watch Virtually Thanks to Instagram
The social media platform’s augmented reality tool means you can see the watch on your wrist without visiting a boutique.
Watch Collector
You Only Have 8 Weeks to Buy Jacob & Co.’s Latest Limited-Edition Chronograph Watch
The Epic X Chrono Sky Blue is the latest version of one of the brand’s most popular models.
Watch Collector
HYT’s New Limited-Edition Watch Uses a Fluid-Filled Skull to Tell You the Time
The watch debuted at Watches of Switzerland’s Soho flagship store in New York City.
Watch Collector
If You Win Big at Boston’s New Encore Casino, You Can Now Reward Yourself With a New Swiss Watch
Watches of Switzerland has opened up shop in the East Coast’s new gambling capital.
Watch Collector
Ulysse Nardin’s New Pop-Up Shop Takes You on a Virtual Tour of Its Intricate Watches
The immersive retail experience is open now through September at the Watches of Switzerland boutique in downtown Manhattan.
