Ian Schrager’s hotels seem a reflection of the Studio 54 cofounder’s exuberant lifestyle, with an emphasis on high-profile restaurants and lively lobbies that draw a decidedly hip clientele. The new London Edition, which opened in September in the city’s Fitzrovia neighborhood, is in keeping with Schrager’s trendsetting ways, but not at the expense of a sophisticated guest experience.
Schrager enlisted the design firm Yabu Pushelberg to reimagine a 19th-century, Georgian-style structure that formerly housed the Berners Hotel. The newly sleek property now welcomes guests and locals alike in a marble lobby with a roaring fireplace, an antique billiard table, and a giant silver egg sculpture by the artist Ingo Maurer. Equally popular are the hotel’s Berners Tavern, helmed by the Michelin-starred chef Jason Atherton, and the Punch Room, a den-like bar filled with mint leather tub chairs and tufted velvet banquettes.
But if the Edition’s public areas are bursting with activity, its 173 guest rooms offer a tranquil antidote. The minimalist spaces feature wood-paneled walls and fluffy faux-fur blankets strewn across the beds—a welcome comfort after a long night at Basement, the Edition’s soundproof underground nightclub. The London Edition, +44.20.7781.0000, www.editionhotels.com