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Sneak Peek: Ham Yard Hotel, London

The new Soho hotel features a bowling alley and a movie theater…

Discover the Ham Yard Hotel within a newly built urban village tucked away in London’s Soho neighborhood.

Why Go: This boutique hotel is the eighth wonder of the Firmdale Hotels group’s London world. It is the company’s most ambitious project to date with a mix of 91 rooms and suites, 24 apartments, and 13 stores along a tree-filled pedestrian thoroughfare that connects Great Windmill Street to Denman Street. The “urban village,” as owners Kit and Tim Kemp are calling it, sits in Soho just behind Piccadilly Circus on a 0.75-acre lot. The building will look out to the central thoroughfare, with five mature oak trees and an eye-catching bronze sculpture by the British visual artist Tony Cragg.

What to Expect: As is the Firmdale way, Kit has decorated the 91 rooms and suites (from about $520) with a mix of bespoke furnishings, colorful fabrics, and standout textures. Her attention to detail makes the spaces feel like those of a private home rather than a hotel. There is a drawing room and a library. The four-lane 1950s bowling alley is an import from the state of Texas, a private cinema seats 176, and the spa is run by Firmdale’s in-house Soholistic Body and Beauty brand.

How to Get There: From the airport, take the 15-minute Heathrow Express to Paddington station. From there, the cab ride is 15 minutes and the direct Underground route takes 12 minutes. (+44.20.3642.2000, www.hamyardhotel.com)

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