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Starwood Grows Luxury Portfolio in Mexico City With Las Alcobas, a Luxury Collection Hotel

Mexico City, MEXICO – March 4, 2015 – Accelerating growth in dynamic markets worldwide, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the debut of Las Alcobas, a Luxury Collection Hotel, Mexico City ideally located in the heart of the posh Polanco district. The opening of Las Alcobas, owned by OPREM 390, highlights Starwood’s aggressive expansion in Latin America, where the company now boasts a total portfolio of 94 hotels in Latin America and the Caribbean, with 15 additional hotels in the pipeline set to open by 2017.

“The rapid growth of Starwood’s luxury brands in Mexico reflects a robust demand for high-end hospitality from an increasingly affluent market. This opening reaffirms Mexico’s position as Starwood’s largest market in Latin America and demonstrates our commitment to accelerate growth in the region,” said Jorge Giannattasio, Senior Vice-President & Chief of Latin America and Caribbean Operations, Starwood Hotels & Resorts. “We are excited to welcome Las Alcobas to The Luxury Collection portfolio because it captures the energy of this thriving metropolis and delivers the sophistication demanded by the world’s most discerning travelers.”

“With the debut of Las Alcobas, Mexico City is now the sixth city in the world to feature all three of Starwood’s luxury brands joining New York City, Washington DC, San Francisco, Bangkok and Bali,” continued Paul James, Global Brand Leader, The Luxury Collection, St Regis and W Hotels Worldwide. “Boasting a portfolio of nearly 90 hotels around the world, The Luxury Collection offers discerning global explorers access to the most fascinating cities in the world, and we are thrilled to add this extraordinary asset in Mexico City to the brand’s growing portfolio.”

A former residence nestled in the sophisticated Polanco district, Las Alcobas features 35 luxuriously-appointed guest rooms and suites designed by the renowned interior design firm Yabu Pushelberg to reflect the rich cultural heritage of Mexico City and celebrate the city’s contemporary art and design. A dramatic spiral staircase anchors the hotel’s elegant lobby, while a series of intimate alcoves connotes a residential feel.


Each guestroom and suite features handmade rugs and original artwork by contemporary Mexican artists, which complements the leather paneled walls and sleek wood detailing. Custom-crafted closets adorn expansive walk-in dressing areas, which feature tall three-way mirrors; while spacious marble bathrooms are equipped with soothing rain showers and deep whirlpool bathtubs. Two-bedroom suites and three penthouse suites boast wrap-around terraces with unobstructed views of Mexico City and the citrus groves below, while presidential suite offers an indoor/outdoor fireplace and breathtaking city views.

Las Alcobas features signature restaurant Anatol, where acclaimed Chef Justin Ermini offers a variety of international dishes in a casual and chic atmosphere. Dulce Patria, adjacent to the hotel and also owned and operated by OPREM 390, captures the color of Mexico’s gastronomy scene with menu designed by Chef Martha Ortiz. Guests are welcome to experience the hotel’s signature Aurora Spa, offering private treatment areas and locally-inspired massage therapies and indigenous skin revitalization techniques, as well as a 24-hour fitness center equipped with cardio and weight training equipment. The hotel will also introduce the brand’s signature Luxury Collection Concierge service to all guests and promises the most discerning global travelers an extraordinary experience.

“We are thrilled to join Starwood’s Luxury Collection brand to further position Las Alcobas as Mexico’s City best luxury hotel for travelers in pursuit of world-class luxury in the city’s most cosmopolitan neighborhood,” said Samuel Leizorek, Managing Director, Las Alcobas, a Luxury Collection Hotel, Mexico City. “Our collaboration with Starwood Hotels to open Las Alcobas as a Luxury Collection hotel will set a new standard of sophistication, unparalleled service and indigenous charm for Mexico.”

Las Alcobas, A Luxury Collection Hotel, Mexico City is ideally located in walking distance to numerous luxury boutiques, art galleries and restaurants, and close to the city’s leading attractions, such as Auditorio Nacional, the Modern Art Museum and the renowned Avenida Presidente Masaryk.

The hotel is the first of two Las Alcobas properties to fly the Luxury Collection brand flag, and will be followed by the opening of Las Alcobas, A Luxury Collection Hotel, Napa Valley in 2016. For more information, please visit: www.luxurycollection.com/lasalcobas.

About The Luxury Collection Hotels & Resorts

The Luxury Collection® is a collection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 90 of the world’s finest hotels and resorts in more than 35 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel’s distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit www.luxurycollection.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and more than 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Las Alcobas Hotel Group

Las Alcobas Hotel Group is refining the art of hospitality with intimate boutique hotels featuring exceptional service and exquisite attention to detail. Las Alcobas Mexico City, the first hotel in the collection, is a 35-room boutique luxury hotel designed by Yabu Pushelberg and situated in the chic Polanco neighborhood of Mexico City. In 2016, the group will unveil its newest property: Las Alcobas Napa Valley in St. Helena, California. Headquartered in Mexico City, the Las Alcobas Hotel Group specializes in building, operating and asset management of small, independent luxury hotels as well as restaurants with proprietary concepts. www.lasalcobas.com

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