Love that luxury hotel you just went to on vacation? Many of the world’s best five-star properties are making it easier for you to live that holiday life any time you want.
A home and a hotel in one, branded residences appeal to discerning travelers who seek a private, upscale vacation home with the perks—and services– of hotel living. Hotel-branded residences are nothing new, but they’ve grown exponentially over the past decade, according to Savills PLC.
“Branded condos allow home buyers the opportunity to immerse themselves in a very specific lifestyle and, quite often, a brand they know and love,” Jon Paul Pérez, president of Related Group, tells Robb Report. “This level of familiarity resonates with those looking for a second or third home, as they more or less know what to expect.”
In an uncertain, pandemic-stricken world, branded residences also offer worry-free ownership and a place of refuge with the potential to become a primary residence, if desired.
“Be it your primary, co-primary or tertiary home, branded residences grant homeowners the hassle-free nature that comes with owning multiple homes, while still having the assurance of a five-star brand looking after your asset,” says Adelina Wong Ettelson, global head of residences marketing for Mandarin Oriental Hotel Group.
State-of-the-art fitness centers, room service, a 24/7 concierge, a spa, restaurants and bars and housekeeping are just a few of the perks of living in a hotel-branded residence, not to mention security and privacy.
From Los Cabos to Miami to London, here are seven of the newest and most anticipated branded residences from some of hospitality’s top names—including the first-ever Caribbean property from Montage, the first Raffles residences in Europe and the first standalone Aman residences in the world.